e.l.f. makeup is a high quality makeup that is long lasting and vibrant in colors. The versatile make up is fitting for any girl, any occasion and any mood. Unlike other brands, e.l.f makeup is not only beautiful, but it is also less expensive in comparison to other brands. By saving money on beauty products, girls can spend more on fun.

This was a student advertising project. The goal was to make a campaign of multiple ads that look cohesive. With help with a student photographer and models (RIT Graphic Design students), we created an ad beautiful ad campaign.


Campaign Design


Photo Editing

Custom Graphics


Advertising, PrintChelsea Cullen