Bryx, Inc.




As with any good ideas, the “founding idea” that grew to become Bryx, Inc. came during a girls’ field hockey game. One fall afternoon in Rochester, New York, two fathers were making conversation during their daughters’ varsity field hockey game.

One of those field hockey fathers was David Thomas, now Founder and CEO of Bryx. At the time, Dave was Vice President and Managing Director for internal capital investments at a Fortune 100 technology company. As part of his duties, Dave traveled abroad 20-30 weeks per year with a focus on Central and South America. Dave had a keen interest in starting his own tech company, and he also wanted to clear his travel docket so that he could attend more field hockey games (and track meets, hockey games, etc.).  

The other half of that field hockey conversation was the Director of the Brighton (New York) Fire Department, who was wrestling with a dilemma. Brighton had recently issued a Request for Proposals seeking help in selecting a site for construction of a new fire house. The Brighton Fire Department needed to collect and collate massive amounts of data in order to communicate to stakeholders exactly where the new station should go and why. The sole bidder for that project wanted more than $50,000 to do the study.

David Thomas saw an opportunity, and the company that would become Bryx, Inc. had its first project.

For the last three years, Dave took on a few engineers to put the company into production. The Bryx team worked together to collect data and put into development a product that is intended to make lives easier and more efficient.

As there company grew the realized their need to bring together their identity in branding. I was hired on to help solidify a brand, to create easy to understand content for potential buy, new customers and existing clients. 

Logo Design

Brand and Identity Design


Photo Editing

Website Design

Social Media Design

Custom Graphics / Illustrations

Signage / Display Design

Product Design


Presentation Design

Branding, PrintChelsea Cullen